When I was a child, my mother used to dress me in Garaminals. For those of you not familiar with this children’s clothing line, Garaminals is known for manufacturing clothing that “may be mixed and matched as separates, yet the color and style mix and match with any piece within that line.”
What does Garanimals have to do with branding?
From the color of your logo to the tone of your communications, creating a strong corporate identity and brand helps build trust and loyalty among your clients and potential customers and differentiates you from your competition.
What do you want your logo and tagline — if you choose to have one — to say about your company and its purpose? Do you want customers to perceive you as traditional or edgy? Are you a small company but want to look bigger? If this is the case, think about designing a smaller logo (think about Nike and its simple, small “swoosh.”). Less, in terms of logo size, is definitely more.
Be cognizant about the power and use of colors. This is one of the most vital components in branding. Do you want to promote a sense of calm and trust? Think about using shades of blue. If you want to portray an upscale image, use silver, gold and burgundy tones.
Finally, do not try to appeal to everyone. Always remember your niche market.
Whatever color scheme, logo or tag line you choose, they should be used consistently, from your business cards and letterhead to social media presences.
Whether you are just starting a business or have been in business for many years, the importance of consistent branding cannot be understated. Remember: you wouldn’t go out of the house wearing mismatched clothing. The same rule applies to your corporate identity and branding.
The New York Times: http://tinyurl.com/78ntbme
Entrepreneur Magazine: http://tinyurl.com/726jnl4
var _gaq = _gaq || ; _gaq.push(['_setAccount', 'UA-29841923-1']); _gaq.push(['_setDomainName', 'blaescommunications.com']); _gaq.push(['_trackPageview']);