Phone: 804.306.7482The World’s Our Home (and Marketplace) When We’re Mobile
When the Who’s Pete Townshend sang about “Going Mobile” in 1971, he was expressing the joys and freedom of living and traveling in a mobile home. Today, “Going Mobile” has taken on a new meaning. According to a 2012 study conducted by the Pew Internet and American Life Project, about one-half of all American adults [...]
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admin - Posted in branding, communications, competition, marketing, Marketing strategy, small business, social media
Feb, 08, 2013
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To tag(line) or not to tag(line)…that is the question!
Have it your way. Think different. Don’t leave home without it. What does this tagline say about Evian’s customers? What do all of these have in common? They are famous taglines companies have developed and marketed which, when spoken or read, immediately evoke brand recognition (in these instances, Burger King, Apple Computers and American [...]
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- Posted in advertising, branding, communications, competition, corporate identity, marketing, Marketing strategy
- Jun, 12, 2012
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What’s in a (Company) Name?
Are you planning to start your own company, but stuck on what to name it? Check out this article in Entrepreneur Magazine: http://tinyurl.com/7xvjue9
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- Posted in branding, business development, corporate identity, marketing
- Jun, 05, 2012
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