Blaes Communications Consulting, LLC has been re-certified as a small, woman-owned (SWaM) business by the Commonwealth of Virginia. The marketing communications consulting firm has also earned the distinction of being certified as a “micro-business.”
Blaes Communications Consulting, LLC earned Houzz’s Certification for Marketing Consultants. Houzz, the platform for home remodeling and design, brings homeowners and home professionals together in a uniquely visual community, and has become a community of more than 35 million homeowners, home design enthusiasts and home improvement professionals—across the country and around the world.
Blaes Communications Consulting, LLC was mentioned on pages 1 and 13 of the November 2014 newsletter of the Richmond Chapter of the International Facility Management Association.
Blaes Communications Consulting, LLC was mentioned on page 13 of the October 2014 newsletter of the Richmond Chapter of the International Facility Management Association. Blaes Communications Consulting, LLC is pleased to have been selected to redesign the website for the organization which is celebrating its 30th anniversary this year.
Blaes Communications Consulting, LLC is honored and excited to be listed among Richmond Biz Sense’s Top 500 Privately-Owned Companies. Thank you to all of our clients for helping to make this possible!
Valarie (Adelman) Blaes ’92 invested her 20 years of corporate marketing experience to form her own company. Blaes Communications Consulting, LLC launched in December 2011 in Richmond. The company provides corporate communications, social media management and training, proposal management and corporate identity and branding consulting. Its website is www.blaescommunications.com.
My name is Valarie Blaes, and I am the owner of Blaes Communications Consulting, LLC. We provide marketing communications consulting services for professional services companies ranging from architects to lawyers. My company officially launched in January.
Why did you decide to start your own communications company?
I’ve always had the entrepreneurial bug. One of my earliest memories is setting up a lemonade stand with my two sisters in the driveway of my parents’ house when they had a yard sale. I was 8 years old. When I was about 13, I became active in my youth group and thought it would be a good idea to keep my friends informed of the group’s activities, so I started a newsletter. When the “Great Recession” hit, there was a layoff at the company where I was working, and I was among the employees who were downsized. While looking for a full-time position, I was also providing freelance marketing consulting services, teaching LinkedIn classes to small-business owners and job seekers at the Employment Transition Center in Henrico and volunteering as a social media consultant for the Byrd Theatre’s Cameron Carpenter event.I came to the realization late last summer that as hard as I was working to find a full-time position, knew I would work just as hard (or harder!) running my own business. I’ve never looked back.
What’s the best part of working for yourself? What’s the hardest part?
The best part of being self-employed is seeing my clients happy. The hardest part? Learning when to shut down my laptop for the night!
What’s a lesson you’ve learned during the recession?
I’ve learned quite a few lessons. One is to be thankful for what you do have. I am grateful to have a loving and supportive spouse who encourages me to follow my dreams. In terms of finding work, whether you are looking for a job or starting your own business, it is vital to be adaptable, willing to learn new things (even if they seem difficult and intimidating) and don’t forget to “give back.” A little kindness goes a long way.
What’s a business you admire, and why?
My late grandparents, Sidney and Adele Ashe, owned a jewelry store in Norfolk called Ashe Jewelers. They were in business for about 50 years until they retired. They worked really hard and established a successful and well-respected business while raising my mother and her three siblings. Now that’s a legacy!
Is there a secret to your personal success? Perhaps a piece of advice you’ve always remembered?
I listen carefully to what my clients and potential clients are looking for, and I make it my mission to anticipate their needs and help them to accomplish their goals. A piece of advice I’ve always remembered? Your reputation is everything. One of my close friends and colleagues said, “If you can wake up each day, look at yourself in the mirror and say, ‘I did the best job I could, and I did it with honesty and integrity,’” well, that pretty much sums it up.
What’s coming up in the next year for you and your company? What about in the next five years?
My goals are to continue to provide quality, personalized marketing communications services to my clients and to grow from there. In five years? Stay tuned!
What, at your business, is the best way to connect with customers?
What’s the part of your job you dread the most?
I really don’t dread any part of my job, but I will say catching up on administrative tasks (filing, etc.) isn’t the most exciting part of my day?!
What’s the part of your job that excites you the most, the thing that makes you want to hurry to work?
I love getting out and meeting new people. Building relationships… that’s what it’s all about.
Blaes Communications Consulting LLC has opened as a marketing communications company offering professional services to companies, including copy writing, social media management and training, corporate communications, proposal management and corporate identity and brand consulting. The owner is Valarie Blaes. The new website is www.blaescommunications.com.