Time is One of Life’s (and Business’s) Most Valuable Commodities

Time is one of life’s most precious commodities. Whether it’s time spent with family and friends; working on client projects or non-billable hours marketing and growing your business, there never seems to be enough of it.

This leads to an important, yet somewhat difficult question: How valuable is your time vs. another person’s? Do you ever feel your time is more important than someone else’s?

Time is one of life’s most precious commodities. In business, it’s especially valuable.

Be honest.

Time is valuable. It’s one of life’s, and in this case, business’s, most valuable commodities.

Let’s put this idea in a business context.

Many marketing consultants like me have been approached by potential clients, colleagues and others asking if they can “pick my brain” over lunch, coffee and under the guise of “meetings.”

I compare these “brain picking sessions” to walking into a department store, picking up an armful of clothes and walking out without paying.

Time is valuable. It’s one of life’s, and in this case, business’s, most valuable commodities.

The same is true of my education; continuing education courses; dedication to my clients without whom I would not have a business providing quality marketing services to A/E/C firms; my over 25 years of experience marketing for professional services firms; and hard work. If clients are paying for time and expertise, why should I give it away for free? This is neither fair nor ethical.

If you are serious about your business, you will value not only your time but that of others as well.