Time is one of life’s most precious commodities. Whether it’s time spent with family and friends; working on client projects or non-billable hours marketing and […]
It Takes Money to Make Money: Why Investing in Marketing Your A/E/C Firm is Smart Business
When the economy gets tight, many professional services firms, including architecture, engineering and construction companies, unfortunately must make the tough decision to lay people off. In […]
Should Your Firm Outsource Marketing?
Here are a few responses I’ve received over the years from owners of professional services firms when asked who takes care of their marketing and business development efforts: […]
Don’t Become a Social Media Marketing Mishap!
Social media can be an invaluable marketing tool for business owners who want to get the message out about their products, services, employment opportunities, etc. […]
What My Great Pyrenees Sadie Can Teach You About Marketing and Growing Your Business
My husband Matt and I had been thinking of rescuing a dog for a long time. We went back and forth about the size of […]
A Failure to Plan is a Plan for Failure (or Why You Need a Marketing Plan)
A FAILURE TO PLAN…IS A PLAN FOR FAILURE. These words glared at me from a poster on the wall of an engineering firm’s conference room […]