When the economy gets tight, many professional services firms, including architecture, engineering and construction companies, unfortunately must make the tough decision to lay people off. In […]
A Failure to Plan is a Plan for Failure (or Why You Need a Marketing Plan)
A FAILURE TO PLAN…IS A PLAN FOR FAILURE. These words glared at me from a poster on the wall of an engineering firm’s conference room […]
Should Your Firm Outsource Marketing?
Here are a few responses I’ve received over the years from owners of professional services firms when asked who takes care of their marketing and business development efforts: […]