Social media can be an invaluable marketing tool for business owners who want to get the message out about their products, services, employment opportunities, etc. There are, however, some general rules that should be followed to avoid looking like a “social marketing mishap:”
- Implement a social media strategy. Without one, you will not be able to deliver an effective message to your audience.
- What is your “distinct social media voice”? Do you have a social media policy in place? Who is monitoring your social media channels for spammers, potential issues, etc.? Who is responsible for posting, tweeting, etc.?
- Don’t create accounts on too many platforms too soon. Doing so will most likely result in you abandoning them. This goes back to having a social media strategy.
- It’s not only about “you” (i.e.. “the brand”). Share the work of others (be sure to give proper credit, of course), re-tweet, etc. This may result of others doing the same for you.
- Avoid using irrelevant and/or too many hashtags. If your mission is to annoy people, #this #will #undoubtedly#do #it.
- Don’t share too much information in a short amount of time. Create a posting schedule. Sharing too much too soon…even within minutes or hours… is a real turn-off to your followers and prospects.
- Proofread your posts, tweets, etc. Your credibility is on the line.
- Remember that social media includes being “social.” Answer questions and respond to comments. This builds trust, confidence…and makes your audience feel more connected.
Source: Adweek.com, Kimberlee Morrison “8 Social Media Mistakes to Avoid (Infographic),” July 14, 2015, http://tinyurl.com/p9y4dmn