Don’t Just Meet Client Expectations. Exceed Them!

customer service
Don’t meet client expectations. Exceed them!

What ever happened to good customer service? How many times have you switched to a different service provider or stopped buying a particular product because it failed to meet your expectations?

As business owners, we must constantly strive to improve not only our products and services but how we relate to and, more importantly, treat our clients.

Entrepreneurship is on the rise. According to the 2011 Global Entrepreneurship Monitor (GEM) US Report issued in December 2012, there were 400 million entrepreneurs in 54 countries. In the United States, 12.3 percent of the population ages 45-54 age range started businesses while 15.4 percent of Americans in the 55-64 age range also became entrepreneurs.

With more people starting their own companies, what does this mean for your business? For starters, there will be more competition in the marketplace. While, there is not much you can do about this, there are some things you can do to ensure you are providing your clients the best possible service.

  • Don’t take your customers for granted. Your clients are the people who are keeping you in business, helping to pay your bills, put food on your table, etc. Your customers made a conscious choice to hire you for your services or products. Never forget that, regardless of how successful — or busy — you become.
  • Communicate. Communicate. Communicate. Check in with your clients from time-to-time to see if they are happy with your work. If there is a problem, ask what you can do to help remedy the situation.
  • Treat your clients with courtesy and respect.  Return phone calls and emails within a reasonable amount of time.
  • Never over-promise. If you are unable to meet your client’s deadline, it is better to be open and let him or her know upfront than to agree to do the work and completely miss the mark.
  • Stay current. Keep your skills up-to-date and know what’s going on in terms of trends in your industry.  If you fail to do this, you will surely be left behind, and your competition will be there to WOW your client…away from you.

Source: The Global Entrepreneurship Monitor 2011 Global Report, © 2012 Donna J. Kelley, Slavica Singer, Mike Herrington, and the Global Entrepreneurship Research Association (GERA),

Source:, Scott Shane, “Entrepreneurship is a Midlife Game (Opinion), February 16, 2013,

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