Are You Prepared for “Mobilegeddon”?

April 15th (or the deadline for filing federal income tax returns) is not the only major deadline businesses owners should be heeding.

Are you prepared for Mobilegeddon?

On April 21, 2015, “Mobilegeddon,” as it has been dubbed, is coming!

Starting April 21, 2015, companies whose websites are mobile-friendly are going to automatically become more visible on the popular search engine than those that are not. These websites will rank higher than non-responsive websites, even if viewed on desktop computers.

Additionally, not having a mobile-friendly website can impede search visibility. The best search engine optimization (SEO) and keyword searches won’t help you if your website is not optimized for mobile devices.

Research has shown that more than sixty percent (60%) of Google searches are performed on mobile devices. Aside from ranking higher on search engines, not having a mobile-friendly website means your company is missing out on potential clients.

By typing in your website's url, you can check to see if your website passes Google's mobile-friendly test.
By typing in your website’s url, you can check to see if your website passes Google’s mobile-friendly test. passed the test with flying colors!

Not sure if your website is mobile-friendly? Google has a link for that.

Google’s “Mobile Friendly Test” will analyze your website for you. Simply enter your website’s url, and Google will return a screenshot with a report of how your website currently appears on mobile phones and other devices.

If your website passes the mobile-friendliness test, congratulations! If, however, your website does not pass the test, Google will provide a list of specific reasons. These determinations will provide you a basis of where to begin to get your website up-to-date in terms of mobile-friendly compliance.

If you are a business owner who has been putting off updating your website so it is mobile-friendly or responsive, the time to stop procrastinating is NOW!

Sources:, Eric Siu, “What Google’s New Mobile-Friendly Changes Mean for You,” April 7, 2015, Laura Entis, “Here’s Why You Need to Make Sure Your Site is Mobile-Friendly by April 21”, February 27, 2015, Jayson DeMers, “April 21 is Your Last Chance for Mobile Optimization Before ‘Mobilegeddon'”, March 21, 2015