The World’s Our Home (and Marketplace) When We’re Mobile

When the Who’s Pete Townshend sang about “Going Mobile” in 1971, he was expressing the joys and freedom of living and traveling in a mobile home.

Today, “Going Mobile” has taken on a new meaning.

shopping by mobile
Don’t have a mobile-ready website? You’re losing potential customers.

According to a 2012 study conducted by the Pew Internet and American Life Project, about one-half of all American adults use smartphones. A whopping 90 percent of those users say they use their phones to check email messages and surf the Internet. Despite these numbers, a very small number of small businesses – only 26 percent – have a responsive website.

Still don’t think you need a mobile-friendly website? Here are are some more statistics.

Research conducted by Microsoft Tag shows that in the next two years, mobile Internet usage will most likely take over using a desktop computer to browse the web. Furthermore, according to the research firms Sterling Research and Smith Geiger:

2014 mobile stats
These trend lines show more and more people will be using their mobile phones to browse the Internet.
  • Two-thirds of smartphone owners say having a mobile-friendly website makes them more likely to purchase products or services AND 74 percent said they’re more likely to revisit the site.
  • Seventy-two percent of users say a responsive site is very important to them, and 96 percent of users are likely to leave a non-responsive site.
  • Sixty one percent of users reported that if they don’t find what they are looking for within a mere five seconds, they will leave the site and click to another. Additionally, even if users like a business, if the site is not responsive, they are much less likely to revisit and utilize a business’s services or products.

Even if you have a desktop website that is user-friendly and attractive, if it does not present well on a mobile phone, you are losing out on numerous opportunities to attract, gain, and more importantly, retain customers.


Forbes Magazine, Robert Hof, “Google Research: No Mobile Site = Lost Customers,” September 12, 2012

Entrepreneur Magazine, Jason Fell, “No Mobile Wesbite? You’re Probably Turning Customers Away,” August 21, 2012

Smart Insights, Danyl Bosomworth, “Mobile Marketing Statistics 2013,” January 8, 2013